The Spanish portal of PokerStars has just added blackjack and roulette to its game offerings. It’s a move that can be consider quite unique, as PokerStars has, up until now, never offered any game other than poker.
Retain and attract customers
According to Gino Appiotti, president of PokerStars Southern Europe, the move is made because many poker players also enjoy playing the occasional game of blackjack and/or roulette. Because of the addition of blackjack and roulette they can now do that at PokerStars, a website that they know and trust. Moreover, blackjack and roulette fans that decide to play at PokerStars can easily try out poker with what is undoubtedly the best poker client on the web.
It is currently unknown if and when PokerStars will be adding blackjack and roulette to other PokerStars portals around the world. The company currently does not have licenses to offer the games outside of Spain and it seems logical they will first see how the change effects its Spanish business. Since we can’t imagine it will have a negative impact on business, we do expect PokerStars to be launching blackjack and roulette in more countries within the next year.